prinft
prinft
Co-create a premium printing solution for digital products
Type
Print, Web3, B2C, B2B
Client
Prinft
Role
Co-creator, UI-UX, Identity
Year
2021
Back in 2021, I teamed up with Antony Legrand, Thibault Mallet and the Akaru studio, to create "Prinft", a company specialized in transforming digital products into authenticated premium tangible objects. We've started our journey into the web3 world providing a solution to the Sorare card collectors in order to print their cards. We've ended up with a dedicated website with API connect, card display, custom message, and a beautiful card printed on metal. Then we've worked with few companies who've contacted us for printing services. We are now opening-up to provide an all-in-one premium printing solution for companies with : Shopify + Printing + Logistics.
Challenge
Create this kind of product from scratch is difficult. My team and I have faced multiple challenges: business, strategy, design etc.
Build a product without any investors or financial help
Adjust our product to the market need
Provide a viable solution which links a digital product to its tangible twin
Keep competitive advantage
Branding + Design from scratch + Shopify custom
Never give up and know how to pivot in the face of pitfalls
Solution
I decided to invest a lot of time and money personally. I have also partnered with a team of talented people who have many of the skills required for this type of project.
We have set up numerous 1/1 interviews with profiles corresponding to our target in order to assess their needs
We have chosen to go with the NFC technology (liability, pricing). We've inserted NFC chip into our products in order to create a link between the 2 objects.
As we were first on this kind of product, we have focused on the entrance technical barrier to maintain our quality/price ratio competitive advantage. We have also digged into Mixed Reality to add more value to our tangible products. We've ended up with a Mixed reality functional app prototype (image detection + display of additional content (text + image + video)).
I've designed countless mockups and iterations. We've imagined some innovative ways of onboarding through tangible card openings.
We have pivoted many times to adjust our offer (materials used, packaging, products offered, etc.)
Back in 2021, I teamed up with Antony Legrand, Thibault Mallet and the Akaru studio, to create "Prinft", a company specialized in transforming digital products into authenticated premium tangible objects. We've started our journey into the web3 world providing a solution to the Sorare card collectors in order to print their cards. We've ended up with a dedicated website with API connect, card display, custom message, and a beautiful card printed on metal. Then we've worked with few companies who've contacted us for printing services. We are now opening-up to provide an all-in-one premium printing solution for companies with : Shopify + Printing + Logistics.
Challenge
Create this kind of product from scratch is difficult. My team and I have faced multiple challenges: business, strategy, design etc.
Build a product without any investors or financial help
Adjust our product to the market need
Provide a viable solution which links a digital product to its tangible twin
Keep competitive advantage
Branding + Design from scratch + Shopify custom
Never give up and know how to pivot in the face of pitfalls
Solution
I decided to invest a lot of time and money personally. I have also partnered with a team of talented people who have many of the skills required for this type of project.
We have set up numerous 1/1 interviews with profiles corresponding to our target in order to assess their needs
We have chosen to go with the NFC technology (liability, pricing). We've inserted NFC chip into our products in order to create a link between the 2 objects.
As we were first on this kind of product, we have focused on the entrance technical barrier to maintain our quality/price ratio competitive advantage. We have also digged into Mixed Reality to add more value to our tangible products. We've ended up with a Mixed reality functional app prototype (image detection + display of additional content (text + image + video)).
I've designed countless mockups and iterations. We've imagined some innovative ways of onboarding through tangible card openings.
We have pivoted many times to adjust our offer (materials used, packaging, products offered, etc.)
Back in 2021, I teamed up with Antony Legrand, Thibault Mallet and the Akaru studio, to create "Prinft", a company specialized in transforming digital products into authenticated premium tangible objects. We've started our journey into the web3 world providing a solution to the Sorare card collectors in order to print their cards. We've ended up with a dedicated website with API connect, card display, custom message, and a beautiful card printed on metal. Then we've worked with few companies who've contacted us for printing services. We are now opening-up to provide an all-in-one premium printing solution for companies with : Shopify + Printing + Logistics.
Challenge
Create this kind of product from scratch is difficult. My team and I have faced multiple challenges: business, strategy, design etc.
Build a product without any investors or financial help
Adjust our product to the market need
Provide a viable solution which links a digital product to its tangible twin
Keep competitive advantage
Branding + Design from scratch + Shopify custom
Never give up and know how to pivot in the face of pitfalls
Solution
I decided to invest a lot of time and money personally. I have also partnered with a team of talented people who have many of the skills required for this type of project.
We have set up numerous 1/1 interviews with profiles corresponding to our target in order to assess their needs
We have chosen to go with the NFC technology (liability, pricing). We've inserted NFC chip into our products in order to create a link between the 2 objects.
As we were first on this kind of product, we have focused on the entrance technical barrier to maintain our quality/price ratio competitive advantage. We have also digged into Mixed Reality to add more value to our tangible products. We've ended up with a Mixed reality functional app prototype (image detection + display of additional content (text + image + video)).
I've designed countless mockups and iterations. We've imagined some innovative ways of onboarding through tangible card openings.
We have pivoted many times to adjust our offer (materials used, packaging, products offered, etc.)
